Brand. Audience. Business.
Big decisions often rest on assumptions no one has questioned in years. An outside perspective helps put them to the test.
Where could you go next?01 / Starting points
It often starts with a sense that something needs a closer look.
Sound familiar?
When the business has moved on, but its reputation hasn't
Your product, your customers or your ambitions have changed. Your brand may still describe the business you were a few years ago.
What positioning makes sense now, what to leave behind and how your next move supports the business.
When too many initiatives pull in different directions
There's a lot going on, but it's hard to explain why customers should care. Different teams may give different answers.
What your audience values, what you can credibly stand for and what that means for your priorities.
When an idea is about to meet the market
You have a product, an idea or a new offer. Now you need to understand who will care, why and when it will matter to them.
Which need you can meet, how to develop the offer and what would make it easier to understand and choose.
When the next decision matters
There are several ways forward. You may need to agree on the problem, or have someone question the assumptions driving the discussion.
What each option would mean, which questions remain open and what you need to know before deciding.
When a promising idea needs a closer look
The idea makes sense to you. Now you need to understand who would choose it, what they would pay for and which assumptions need testing.
Who it could serve, what the offer needs to deliver and what to test before committing more time and money.
02 / What you get from the work
Your brand, your audience and your business affect each other. We look at how they connect and what that means for your next decision.
The needs, behaviours and opportunities that matter to your business. Including those you might not usually look at.
Your assumptions about customers, your offer and your own role. What holds up, and what needs another look?
A direction you can work with. What you want to achieve, what to prioritise and which questions need more work.
03 / How we work
Work directly with an experienced adviser on the decisions that matter to your business.
For a decision, an assumption or an opportunity you need to understand quickly. We define the question, test the thinking and pull together what we find.
You get a concise summary of the findings, the open questions and a sensible next step.
For a bigger decision about your brand, your audience or your offer. A project with a defined scope and room for analysis, conversation and testing possible directions.
You get a better understanding of where you are and a clearer direction to work towards.
For an outside perspective on the questions that come up as your business develops. We stay close to what's happening and work on what needs your attention.
You get someone who knows the context, asks questions and helps you work through decisions.
The form of the work depends on what you need. Before we start, we agree on the question, the scope and what you should get out of it.
04 / Behind BOTE
Former Brand Strategy Director, now Business Director at FWB. Cofounder of Dogma, with a background at H&M's Innovation Lab.
Worked with Prada Beauty, Canada Goose, Zeekr, CHIMI, Flowlife, Nudient, RADAR and Brämhults.
Selected advisory projects through BOTE Studios, alongside ongoing work at FWB.
05 / A first conversation
Share what you're trying to work out. Start with a conversation and see whether there's a good fit.
